Our HR consulting team is ready to work for you
At Optimance Strategies we’ve brought together a team of the very best people in the business. Professionals with the extensive experience and proven tools necessary to analyze your company’s needs while uncovering opportunities for improvement. The result is increased effectiveness, improved efficiency and better bottom-line results.
Our team takes the time to educate clients about the importance of HR and risk issues that affect their business and then we develop and implement critical policies and procedures that guard against legal issues while enhancing the work environment.
Our business is to support your HR Team by focusing on strategies that elevate your human capital and bottom line.
We are WBENC Certified, HUB Certified, NCTRCA Certified, and a member of the TechServe Alliance.
Meet Our CEO
Sherri Elliott-Yeary is the CEO of human resource consulting company Optimance Strategies and founder of Gen InsYght, as well as the author of Ties to Tattoos: Turning Generational Differences into a Competitive Advantage. She has over 15 years experience as a trusted advisor and human resources consultant to companies ranging from small startups to large international corporations.
Prior to purchasing Optimance Strategies and founding Gen InsYght, Mrs. Elliott-Yeary served as the Vice President of HR & Risk for Snelling Staffing Services and the Human Resources Manager for Hooters. She is a Senior Professional in Human Resources (SPHR) and holds an Associate designation in Risk Management (ARM). In addition to consulting on standard HR practices, Mrs. Elliott-Yeary has broken new ground in the HR industry by formulating and applying new strategies for the effective management of a multi-generational workforce. Her unique insight into generational problems in the workplace has made her a sought-after speaker and leader in the HR community. Her innovative consulting techniques and business savvy earned her a nomination for the Dallas Business Journal’s Women in Business Changemaker award in 2009.
The publication of Ties to TattoosSM established Mrs. Elliott-Yeary as the leading voice in an HR movement which helps companies understand and successfully overcome the challenges of employing a multi-generational workforce. The book examines the profound differences between the four generations in the workplace today and the problems which can arise as a result of generational gaps—including talent retention issues, employee turnover, corporate communication, and sexual harassment claims. The book has been accepted for national distribution through Barnes and Noble and the Society for Human Resource Management, which has created a flood of interest in Generation Y and the new challenges this group poses for upper level management.
In response to this interest, Mrs. Elliott-Yeary founded Gen InsYght, a company dedicated to helping clients effectively recruit, retain, and motivate the best talent from each generation. The company uses proven strategies for transforming generational differences from a potential liability into a true competitive advantage. Services include a generational diagnostic and the implementation of strategies for effective recruitment, onboarding and integration, retention, and training programs.
As the CEO of Optimance Strategies, Mrs. Elliott-Yeary also manages a team of experts who help companies overcome standard HR challenges and unleash the performance potential of people, leaders, and organizations. Optimance Strategies offers career continuation services, executive development and talent management programs, and age impact preparedness education.
Mrs. Elliott-Yeary is extensively involved in her community, where she serves on the board of the Richardson Regional Medical Foundation and the North Dallas Chamber of Commerce. She is also a member of CEO Netweavers and is an active mentor in the community. Her mission is to reach out and help others in the HR profession. She has spent considerable time conducting research, writing articles, and making presentations, in addition to mentoring tomorrow’s HR stars one-on-one.
Understanding generational issues is one of the best new tools for resolving conflicts and boosting productivity within the workforce. Ties to Tattoos provides keys for understanding these issues and strategies to leverage multigenerational differences in ways that make companies stronger. The creative people strategies described throughout the book set the bar for companies in the coming decade with the sustainable competitive advantage – engaged and committed employees.
